About Us
Our Story
Mabel's Labels story begins in 2003 when four busy moms noticed a huge gap in the market for durable kids' labels...
Frustrated by their children's things getting lost, mixed up, and leaving home never to return, Julie Cole, Julie Ellis, Cynthia Esp, and Tricia Mumby knew they could do better than the scribbles on masking tape being passed off as labels! Like typical frustrated moms, they took matters into their own hands! Mabel's Labels was born; the very best personalized waterproof kids' name labels and tags that are as cute as they are durable.
Mabel's Labels started humbly out of a basement in Hamilton, Ontario, and grew into the award-winning, market-leading company it is today. We've grown, and we've made our customers our community.
For over 20 years, Mabel's has provided parents with new baby labels, sending their little ones off to daycare, school, summer camp, and all the extracurriculars in between! Our waterproof labels have been keeping kids' stuff safe - 100% satisfaction guaranteed!
We're parents too so we know what's important to our customers; it's because of that that we've stuck around as one of Canada's leading brands loved by parents and kids alike.
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