Awards & Certifications
At Mabel's Labels, every product is built to stand up to the chaos of family life — and to independent scrutiny. Here is the proof: a complete look at the awards, third-party safety testing, and material certifications behind our labels. From parenting-industry honours to GREENGUARD Gold-certified inks and FSC-certified packaging, here's the story behind the kids' name labels families have relied on since 2003.
Awards
Editorial Recognition
Mabel's Labels was named to USA Today's 2026 list of brands most trusted by parents, based on consumer trust research.
Read the announcementBasic Back to School Label Pack was named a winner in PureWow's 2024 Happy School Day Awards.
View the PureWow Happy School Day AwardsBaby Bottle Bands were named "Best Bottle Labels" in Parents' 2023 Best for Baby Awards.
Read the announcementMom's Choice Awards
The Mom's Choice Awards honour excellence in family-friendly products, services, and media. An independent panel of educators, parents, and child-development experts evaluates entries against rigorous standards for quality, design, and value. Mabel's Labels products have been honoured with the Gold distinction in the Gear & Accessories category every year listed below.
And as we always say, moms know best!
NAPPA — National Parenting Product Awards
NAPPA is one of the longest-running independent review programs for family products. Winners are selected by a panel of parents and child-development specialists who test products in real-life settings with real families.
Independent Durability Testing
In 2023 laundry durability and adhesion testing, Mabel's Labels Clothing Labels were the only kids' name labels tested to last 50 wash cycles on woven garment tags! Testing was conducted at the Avery Products laboratory; Mabel's Labels is part of the Avery family of brands.
Founder Recognition: Julie Cole, Co-Founder
Mabel's Labels was founded in 2003 by four moms. Since then, our co-founder Julie Cole has continuously been recognized for her leadership in business and championing women in entrepreneurship:
Additional recognitions:
- PROFIT/Chatelaine W100: Canada's top women entrepreneurs
- PROFIT 500: Canada's fastest-growing companies
- Iris Entrepreneur of the Year Award
Certifications
Safety Certifications
Good for Our Kids!
Third-Party Safety Tested
Mabel's Labels are independently tested by Cambridge Materials Testing Limited, an accredited third-party laboratory. Most recent testing: August 2025.
This testing confirms our labels meet the following North American standards:
Meets the U.S. Consumer Product Safety Improvement Act requirements for products intended for children.
Learn about CPSIA- Lead-free
- Phthalate-free
- BPA-free (Bisphenol-A and Bisphenol-S free)
Mabel's Labels are tested by both U.S. and Canadian children's product safety standards, so families across North America can use our labels with confidence.
GREENGUARD Gold Certified Inks
What it certifies: The inks we use to print our labels are GREENGUARD Gold Certified, meeting standards for low chemical emissions developed with children's health and sensitive environments like schools and daycares in mind. Products that earn this certification are tested for emissions of more than 360 volatile organic compounds (VOCs).
Learn about GREENGUARD Gold CertificationSustainability Certifications
Good for the Planet!
FSC-Certified Packaging
What it certifies: The paper used in our packaging comes from FSC-certified sources, meaning it's traced to responsibly managed forests that meet environmental, social, and economic standards.
Learn about FSC certificationFrequently Asked Questions
Are Mabel's Labels safe for kids?
Yes. Mabel's Labels are independently tested by Cambridge Materials Testing Limited and confirmed to be lead-free, phthalate-free, and BPA-free (including Bisphenol-S). Our labels meet both CPSIA (U.S.) and CCPSA (Canada) children's product safety standards.
Are Mabel's Labels BPA-free?
Yes. Mabel's Labels are certified free of Bisphenol-A (BPA) and Bisphenol-S (BPS) through third-party testing by Cambridge Materials Testing Limited, most recently confirmed in August 2025.
Are Mabel's Labels non-toxic?
Yes. The inks used to print our labels are GREENGUARD Gold Certified by UL Solutions, meeting standards for low chemical emissions designed with children's health in mind. Our labels are also independently tested and confirmed to be lead-free and phthalate-free.
Are Mabel's Labels CPSIA compliant?
Yes. Mabel's Labels are CPSIA compliant, meeting U.S. Consumer Product Safety Improvement Act requirements for products intended for children. Compliance is verified through third-party testing by Cambridge Materials Testing Limited.
Are Mabel's Labels CCPSA compliant?
Yes. Mabel's Labels are CCPSA compliant, meeting the requirements of the Canada Consumer Product Safety Act. Compliance is verified through independent third-party testing.
Who tests Mabel's Labels for safety?
Mabel's Labels are tested by Cambridge Materials Testing Limited, an accredited independent third-party laboratory. Our most recent round of testing was completed in August 2025.
Has Mabel's Labels won any awards?
Yes. Mabel's Labels has been recognized by USA Today as one of the Most Trusted Brands by Parents (2026), named to Parents Magazine's Best for Baby list (2023), won PureWow's Happy School Day Award (2024), and has won multiple Mom's Choice Gold Awards (2018, 2019, 2022, 2024, 2025) and NAPPA National Parenting Product Awards (2020, 2021).
How long do Mabel's Labels last in the laundry?
In 2023 laundry durability testing conducted at the Avery Products laboratory (Mabel's Labels is part of the Avery family of brands), Mabel's Labels Clothing Labels were the only kids' name label tested to last 50 wash cycles on clothing care tags!
Is Mabel's Labels an environmentally responsible business?
Yes. The paper used in our packaging is FSC-certified, sourced from responsibly managed forests certified by the Forest Stewardship Council. The inks used to print our labels are also GREENGUARD Gold Certified by UL Solutions for low chemical emissions.
Are Mabel's Labels GREENGUARD certified?
The inks used to print Mabel's Labels are GREENGUARD Gold Certified by UL Solutions. This is the certification's strictest tier, developed for products used in environments like schools, daycares, and children's bedrooms.
Questions about our standards?
If you'd like more details on any of our certifications or test results, contact our customer service team — we're always happy to share!